Before you can sell the solution, you have to sell the problem.


P.J. O'Rourke

“People with a mission to save the earth want the earth to seem worse than it is so their mission will look more important. In fact, there’s some evidence that these people want the earth to be worse than it is.” —P.J. O’Rourke, from All the Trouble in the World, (New York: Atlantic Monthly Press, 1995), 171.

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