and they go to an orientation in heaven. They are all asked, “When you are in your casket and friends and family are mourning you, what would you like to hear them say about you?
The first guy says, “I would like to hear them say that I was a great doctor in my time and a great family man.”
The second guy says, “I would like to hear that I was a wonderful husband and a school teacher who made a huge difference in our children of tomorrow.”
The last guy replies, “I would like to hear them say…‘Look, he’s moving’!!”
Over the past several months I think we’ve seen an example of how—dare I say it?—marketing principles affect ministry. Over the years I have vacillated between embracing such principles and recoiling from them. I went through a period in the mid-1980s during which I was infatuated with the Church Growth Movement. I still have a rather extensive collection of books on that topic, although I will probably eventually get rid of them. If there was ever a time when “the magic of the marketplace” (as Ronald Reagan called it) had cast its spell over a large segment of the evangelical church, it was when C. Peter Wagner‘s books were selling well. I think many of us shook ourselves out of it when we noticed that Scripture was not only taking a back seat to Madison Avenue, but it was often being tossed out of the car altogether.
A cup my ready mouth does drink
Without which I can hardly think.
That java comes from God is true.
Why have a cup when a pot will do?
With ice in summer it’s so rare
That I should ever think to share.
And even though I’m far from snow
I want my steamy cup of Joe.
Blogs are made by goofs like me,
Who couldn’t write without coffee.
As I continue commemorating the 15th anniversary of the initial publication of The Official Politically Correct Dictionary and Handbook, by Henry Beard and Christopher Cerf (New York, NY, USA: Villard Books, updated edition 1993), which began with my post of January 3rd, it occurs to me how surreptitiously many of the words in this book have since crept into our day-to-day speech in ostensibly innocuous fashion, even to the point of assuming a place of privilege in many of our cultural institutions.